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Ambitious Honor
George Armstrong Custer's Life of Service and Lust for Fame
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$32.95 $23.07 Hardcover


George Armstrong Custer, one of the most familiar figures of nineteenth-century American history, is known almost exclusively as a soldier, his brilliant military career culminating in catastrophe at Little Bighorn. But Custer, author James E. Mueller suggests, had the soul of an artist, not of a soldier. Ambitious Honor elaborates this radically new perspective, arguing that an artistic passion for creativity and recognition drove Custer to success—and, ultimately, to the failure that has overshadowed his notable achievements.

Custer's ambition is well known and played itself out on the battlefield and in his persistent quest for recognition. What Ambitious Honor provides is the context for understanding how Custer's theatrical personality took shape and thrived, beginning with his training at a teaching college before he entered West Point. Teaching, Mueller notes, requires creativity and performance, both of which fascinated and served Custer throughout his life—in his military leadership, his politics, and even his attention-getting, self-designed uniforms. But Custer's artistic personality emerges most clearly in his writing career, where he displayed a talent for what we now call literary journalism. Ambitious Honor offers a close look at Custer's work as a best-selling author right up to the time of his death, when he was writing another book and planning a speaking tour after the 1876 campaign against the Sioux and Cheyenne.

Custer's fate at Little Bighorn was so dramatic that it sealed his place in the national story—and obscured, Mueller contends, the more interesting facets of his true nature. Ambitious Honor shows us Custer anew, as an artist thrust into the military because of the times in which he lived. This nuanced portrait, for the first time delineating his sense of image, whether as creator or consumer, forever alters Custer's own image in our view.

About The Author
James E. Mueller is Professor of Journalism at the University of North Texas. A veteran reporter himself, he is the author of Towel Snapping the Press: Bush's Journey from Locker-Room Antics to Message Control and Tag Teaming the Press: How Bill and Hillary Clinton Work Together to Handle the Press.

Reviews & Praise
“A fresh and lively look at George Armstrong Custer, America’s most fascinating—and controversial—cavalry commander, and his action-packed life. I thoroughly enjoyed this book.” —James Donovan, author of A Terrible Glory: Custer and the Little Bighorn—The Last Great Battle of the American West

“An ancillary addition to the Custer shelves.”—Kirkus

Book Information
12 b&w illus.
400 Pages
Hardcover 978-0-8061-6720-6
Kindle 978-0-8061-6824-1
e-pub 978-0-8061-6825-8
Published November 2020
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